{
  "brand": "Safer Places",
  "domain": "saferplaces",
  "audience": "premises-liability",
  "headline": "Give every condition the right context.",
  "intro": "Separate reported sidewalk defects, location history and municipal payments. Build more specific campaign briefs while keeping the injury, notice and ownership questions visible.",
  "figure": {
    "title": "One city. Different conditions.",
    "scope": "SF · Recent selected requests",
    "source": "sf",
    "caption": "October 29, 2025–October 28, 2026 window. 41,086 selected requests; latest observed opening October 27. Request counts are not unique hazards or injuries."
  },
  "lensHeadline": "Change the condition. Change the brief.",
  "lensIntro": "A blocked sidewalk, a displaced slab and a private-property spill call for different research and qualification. Keep the public evidence attached to the question it actually supports.",
  "examples": [
    {
      "id": "sf",
      "title": "SF sidewalk defects",
      "subtitle": "Condition and location history",
      "observedTitle": "8,872 recent defect requests.",
      "observed": "The selected SF window includes 8,872 sidewalk-defect requests, separate from 17,338 blocked street/sidewalk reports. Accepted exact-address groups include 3,478 with repeat requests across selected categories.",
      "scope": "Fixed October 29, 2025–October 28, 2026 window. Repeated requests do not prove the same unrepaired condition.",
      "sourceIds": [
        "sf"
      ],
      "testTitle": "Test a condition-specific explanation.",
      "test": "Compare a sidewalk-defect evidence checklist with a general premises page for comparable eligible traffic. Use exact place, condition and timing for subsequent research.",
      "qualifiers": [
        "Exact location, condition and incident date",
        "Injury, causation and responsible public/private party",
        "Notice evidence and governmental claim dates"
      ],
      "measure": "Attorney acceptance, municipal/private routing and signed matters after lag.",
      "boundary": "No accepted same-condition incident-period outcome join was established. A 311 request is not a legal notice finding, and administrative closure is not verified repair."
    },
    {
      "id": "la",
      "title": "LA municipal claims",
      "subtitle": "Payment grain and date quality",
      "observedTitle": "Payments establish municipal relevance.",
      "observed": "The Controller-linked full feed has 1,969 explicit fall payment rows and $182,189,350 in known reported amounts. Sixteen fall amounts are unknown, and some groups contain several payments.",
      "scope": "Payment rows, not unique injuries or independently reconciled paid cases. The API pathname is stale.",
      "sourceIds": [
        "la",
        "controller"
      ],
      "testTitle": "Explain the municipal evidence path.",
      "test": "Test a public-property procedure and evidence page against general injury copy. Use the feed as source context, not as an individual recovery estimate.",
      "qualifiers": [
        "Exact fall location and date",
        "Responsible property/control and condition",
        "Injury, notice and prompt deadline review by counsel"
      ],
      "measure": "Attorney acceptance and signed matters, with date/identity errors tracked.",
      "boundary": "Payment dates conflict with fiscal labels. The loaded LA service series ends July 4, 2025 and covers lighting/water context, so it cannot support current sidewalk-hotspot claims."
    },
    {
      "id": "private",
      "title": "Private premises",
      "subtitle": "Explicit evidence gap",
      "observedTitle": "Municipal totals do not value store cases.",
      "observed": "The selected municipal feeds do not measure supermarket, hotel or apartment injury incidence or recovery. A private-premises campaign is a separate hypothesis with a different evidence base.",
      "scope": "No private-property acquisition-value model was validated in this research.",
      "sourceIds": [
        "duty"
      ],
      "testTitle": "Separate private-property intake.",
      "test": "Compare an owner/occupier and inspection-evidence branch with a mixed municipal/private flow. Obtain governed partner outcomes before claiming segment value.",
      "qualifiers": [
        "Owner/occupier and control",
        "Condition, causation and notice/inspection evidence",
        "Incident, injury and work-related/third-party routing"
      ],
      "measure": "Misrouting, attorney acceptance and mature signed-matter economics.",
      "boundary": "Do not transfer municipal payment totals to private cases or automatically reject work-related incidents that may need a third-party analysis."
    }
  ],
  "evidenceHeadline": "Preserve the grain. Keep the missingness.",
  "evidence": [
    {
      "label": "Full LA liability feed",
      "value": "13,029 payment rows",
      "grain": "All source categories; 64 amounts unknown and 2,267 rows without case/claim identifiers.",
      "source": "la",
      "limit": "Not a complete census of filed, rejected, unpaid or successful claims."
    },
    {
      "label": "Explicit fall categories",
      "value": "$182.2M known amounts",
      "grain": "1,969 source payment rows; 16 amounts unknown. Source case/claim IDs group payments where present.",
      "source": "la",
      "limit": "Not 1,969 distinct cases, a success probability or an average recovery benchmark."
    },
    {
      "label": "Recent SF sidewalk defects",
      "value": "8,872 requests",
      "grain": "The fixed recent window includes selected Sidewalk/Curb and Street Defect subtype paths.",
      "source": "sf",
      "limit": "Requests are not unique hazards, injuries or legal notice findings."
    },
    {
      "label": "Repeat address context",
      "value": "3,478 groups",
      "grain": "Accepted exact-address groups with repeat requests; 10,497 requests in those groups across selected categories.",
      "source": "sf",
      "limit": "Same address does not establish the same condition, parcel or responsible party."
    }
  ],
  "counterpoint": {
    "title": "Why the LA feed cannot support a clean payment trend",
    "text": "The full feed has 4,127 missing payment dates and 167 ambiguous day/month dates left null. Another 1,632 unambiguous dates conflict with raw fiscal labels. Fiscal labels extend through FY2025/26, but populated unambiguous dates end December 6, 2024. Preserve these conflicts instead of presenting a current calendar trend. A name-only outcome candidate was also left unresolved.",
    "sourceIds": [
      "la",
      "controller"
    ]
  },
  "coverage": "SF provides selected sidewalk, blockage and street-defect requests. LA service data are separate historical lighting/water context ending July 2025. The new liability feed describes municipal payments but lacks consistent incident locations/dates. Neither source measures private-premises claim incidence.",
  "legal": "A particular case needs injury, causation, a dangerous condition, responsible ownership/control and the applicable notice analysis. Public-property claims have specific statutory elements and presentation procedures. GOV 911.2 generally has a six-month personal-injury/death presentation period, subject to fact-specific exceptions and other procedures; route promptly to counsel rather than promising or automatically rejecting timeliness.",
  "ctaHeadline": "Bring a place. Build a clearer brief.",
  "steps": [
    {
      "title": "Define the evidence context",
      "text": "Pin the source, date window, record grain and exact entity. Preserve contradictory facts and missing information."
    },
    {
      "title": "Change one part of the campaign",
      "text": "Compare a specific information page or qualification flow with a concurrent control. Keep geography, intake coverage and the outcome definition comparable."
    },
    {
      "title": "Follow the matter through intake",
      "text": "Deduplicate inquiries, record attorney acceptance and allow time for signing. Reallocate only when mature economics, uncertainty and capacity support the decision."
    }
  ],
  "sources": [
    {
      "id": "sf",
      "label": "SF service requests",
      "url": "https://data.sf.gov/resource/vw6y-z8j6.json",
      "note": "Retained selected categories, creation cutoff and stable request-ID paging. Source updates are not transactionally frozen; latest recent opening is October 27, 2026."
    },
    {
      "id": "controller",
      "label": "LA Controller data hub",
      "url": "https://controller.lacity.gov/data",
      "note": "Official hub links the liability dashboard; its public loader identifies the underlying full feed."
    },
    {
      "id": "la",
      "label": "LA liability payment feed",
      "url": "https://api.sheety.co/2996d79e2117ff0d746768a9b29ec03c/liabilityPayoutsFy2020ToFy2025March/sheet1",
      "note": "Full feed captured October 29 UTC. API pathname is stale; fiscal labels and inconsistent dates remain independent. Amount totals were not reconciled against the City ledger or bank completion."
    },
    {
      "id": "danger",
      "label": "California GOV 835",
      "url": "https://leginfo.legislature.ca.gov/faces/codes_displaySection.xhtml?lawCode=GOV&sectionNum=835.",
      "note": "Public-property liability has specific condition, causation and creation/notice elements."
    },
    {
      "id": "notice",
      "label": "California GOV 835.2",
      "url": "https://leginfo.legislature.ca.gov/faces/codes_displaySection.xhtml?lawCode=GOV&sectionNum=835.2.",
      "note": "Actual/constructive notice requires facts; a service request does not automatically establish legal notice."
    },
    {
      "id": "deadline",
      "label": "California GOV 911.2",
      "url": "https://leginfo.legislature.ca.gov/faces/codes_displaySection.xhtml?lawCode=GOV&sectionNum=911.2.",
      "note": "Governmental claim-presentation procedures require prompt, fact-specific legal review."
    },
    {
      "id": "duty",
      "label": "California CIV 1714",
      "url": "https://leginfo.legislature.ca.gov/faces/codes_displaySection.xhtml?lawCode=CIV&sectionNum=1714.",
      "note": "Private-premises negligence requires its own analysis; municipal totals do not determine its value."
    }
  ],
  "as_of": "2026-10-28",
  "status": "research_not_measured_ad_performance",
  "campaign_hypotheses": [
    {
      "hypothesis_id": "SP-SF-SIDEWALK",
      "domain": "saferplaces",
      "status": "research_hypothesis_not_launched",
      "query_theme": "SF sidewalk displacement/defect research",
      "supported_claim_ids": [
        "S05",
        "S06",
        "S07"
      ],
      "source_ids": [
        "warehouse_sf_hazards",
        "sf_lam",
        "law_places_public",
        "law_places_notice",
        "law_claim_presentation"
      ],
      "query_seeds": [
        "san francisco sidewalk trip injury lawyer",
        "sidewalk fall evidence san francisco"
      ],
      "public_context": {
        "jurisdiction": "SF",
        "recent_sidewalk_defect_requests": 8872,
        "window": [
          "2025-10-29",
          "2026-10-28"
        ],
        "claims_linkage": "No accepted same-condition incident-period outcome join"
      },
      "restricted_intake_qualifiers": [
        "Exact location and incident date",
        "Injury and causal condition",
        "Public/private control",
        "Photos/witnesses",
        "Notice facts and governmental claim dates reviewed by counsel"
      ],
      "intent_review": [
        "Separate blockage/navigation from physical-defect claims",
        "Requests do not establish legal notice or verified repair"
      ],
      "experiment_treatment": "Condition-specific source/records explanation versus general premises page",
      "launch_gates": [
        "Dated planner/auction inputs and permitted measurement design",
        "Counsel-approved creative, landing page, procedure and advertiser disclosures",
        "Prespecified concurrent comparison, conversion lag and intake capacity",
        "No neighborhood budget rank from raw request counts"
      ],
      "primary_outcome": "Mature distinct signed-matter contribution, with attorney qualification and signed matters reported separately",
      "delivery": "Policy-eligible search/context/geography; no inferred injury/abuse audience list",
      "expected_cpc": null,
      "expected_monthly_search_volume": null,
      "observed_cpa": null,
      "observed_signed_case_lift": null,
      "budget_recommendation": null,
      "current_legal_eligibility": "Attorney determination required",
      "fiscal_value": "Partner-supplied expected discounted collected fees less variable case costs; public awards excluded"
    },
    {
      "hypothesis_id": "SP-STAIRS-UTILITIES",
      "domain": "saferplaces",
      "status": "research_hypothesis_not_launched",
      "query_theme": "Stairs and utility-cover conditions",
      "supported_claim_ids": [
        "S06",
        "S07"
      ],
      "source_ids": [
        "warehouse_sf_hazards",
        "law_places_public",
        "law_1714"
      ],
      "query_seeds": [
        "san francisco stair fall legal help",
        "utility cover trip fall evidence"
      ],
      "public_context": {
        "jurisdiction": "SF",
        "recent_public_stairway_requests": 168,
        "scope": "Selected report categories; low-volume research hypothesis"
      },
      "restricted_intake_qualifiers": [
        "Precise location/condition",
        "Ownership/control including utilities",
        "Incident timing/injury",
        "Notice and maintenance evidence"
      ],
      "intent_review": [
        "Do not combine stairs, missing vents and blocked sidewalks as one condition",
        "Confirm actual keyword volume before splitting a small campaign"
      ],
      "experiment_treatment": "Distinct condition research checklist versus broad sidewalk copy",
      "launch_gates": [
        "Dated planner/auction inputs and permitted measurement design",
        "Counsel-approved creative, landing page, procedure and advertiser disclosures",
        "Prespecified concurrent comparison, conversion lag and intake capacity",
        "Obtain demand data; test may be too small for signed-outcome power"
      ],
      "primary_outcome": "Mature distinct signed-matter contribution, with attorney qualification and signed matters reported separately",
      "delivery": "Policy-eligible search/context/geography; no inferred injury/abuse audience list",
      "expected_cpc": null,
      "expected_monthly_search_volume": null,
      "observed_cpa": null,
      "observed_signed_case_lift": null,
      "budget_recommendation": null,
      "current_legal_eligibility": "Attorney determination required",
      "fiscal_value": "Partner-supplied expected discounted collected fees less variable case costs; public awards excluded"
    },
    {
      "hypothesis_id": "SP-LA-MUNICIPAL",
      "domain": "saferplaces",
      "status": "research_hypothesis_not_launched",
      "query_theme": "LA municipal sidewalk evidence",
      "supported_claim_ids": [
        "S01",
        "S02",
        "S03",
        "S04",
        "S08"
      ],
      "source_ids": [
        "la_controller_hub",
        "la_claims_feed",
        "law_places_public",
        "law_claim_presentation"
      ],
      "query_seeds": [
        "los angeles sidewalk fall claim lawyer",
        "city sidewalk injury evidence los angeles"
      ],
      "public_context": {
        "jurisdiction": "LA",
        "known_reported_fall_payment_amount": 182189350,
        "payment_rows": 1969,
        "current_hazard_hotspot_coverage": false
      },
      "restricted_intake_qualifiers": [
        "Exact fall location and date",
        "Responsible property/control",
        "Condition and injury",
        "Governmental claim deadlines and notice facts",
        "Independent case records"
      ],
      "intent_review": [
        "Municipal feed is not a private-property settlement benchmark",
        "Do not call payment dates a reliable current trend",
        "Ruggiero row is candidate-only"
      ],
      "experiment_treatment": "Municipal procedure and evidence checklist versus general injury page",
      "launch_gates": [
        "Dated planner/auction inputs and permitted measurement design",
        "Counsel-approved creative, landing page, procedure and advertiser disclosures",
        "Prespecified concurrent comparison, conversion lag and intake capacity",
        "No current LA hotspot claim; no recovery prediction from payment totals"
      ],
      "primary_outcome": "Mature distinct signed-matter contribution, with attorney qualification and signed matters reported separately",
      "delivery": "Policy-eligible search/context/geography; no inferred injury/abuse audience list",
      "expected_cpc": null,
      "expected_monthly_search_volume": null,
      "observed_cpa": null,
      "observed_signed_case_lift": null,
      "budget_recommendation": null,
      "current_legal_eligibility": "Attorney determination required",
      "fiscal_value": "Partner-supplied expected discounted collected fees less variable case costs; public awards excluded"
    },
    {
      "hypothesis_id": "SP-PRIVATE-PREMISES",
      "domain": "saferplaces",
      "status": "research_hypothesis_not_launched",
      "query_theme": "Private premises: separate evidence gap",
      "supported_claim_ids": [
        "S02",
        "S08"
      ],
      "source_ids": [
        "law_1714"
      ],
      "query_seeds": [
        "california store slip fall evidence",
        "apartment stair fall premises lawyer"
      ],
      "public_context": {
        "scope": "Private commercial/residential property",
        "public_data_validation": "Not measured by these municipal feeds"
      },
      "restricted_intake_qualifiers": [
        "Owner/occupier/control",
        "Hazard and how it caused injury",
        "Notice/inspection evidence",
        "Location and date",
        "Work-related/third-party routing"
      ],
      "intent_review": [
        "Do not transfer municipal payout figures to private premises",
        "Do not auto-reject work-related events; route separately"
      ],
      "experiment_treatment": "Private-property intake branch versus mixed municipal/private page",
      "launch_gates": [
        "Dated planner/auction inputs and permitted measurement design",
        "Counsel-approved creative, landing page, procedure and advertiser disclosures",
        "Prespecified concurrent comparison, conversion lag and intake capacity",
        "Obtain governed partner outcomes before claiming private-premises segment value"
      ],
      "primary_outcome": "Mature distinct signed-matter contribution, with attorney qualification and signed matters reported separately",
      "delivery": "Policy-eligible search/context/geography; no inferred injury/abuse audience list",
      "expected_cpc": null,
      "expected_monthly_search_volume": null,
      "observed_cpa": null,
      "observed_signed_case_lift": null,
      "budget_recommendation": null,
      "current_legal_eligibility": "Attorney determination required",
      "fiscal_value": "Partner-supplied expected discounted collected fees less variable case costs; public awards excluded"
    }
  ],
  "hypothesis_sources": [
    {
      "source_id": "sf_lam",
      "url": "https://sfgov.legistar.com/LegislationDetail.aspx?ID=5537201&GUID=DC07DDC9-D428-411E-9965-77586D43DD7E&Options=&Search=",
      "read_status": "retrieved_text"
    },
    {
      "source_id": "la_controller_hub",
      "url": "https://controller.lacity.gov/data",
      "read_status": "retrieved_text"
    },
    {
      "source_id": "law_places_public",
      "url": "https://leginfo.legislature.ca.gov/faces/codes_displaySection.xhtml?lawCode=GOV&sectionNum=835.",
      "read_status": "full_text_read"
    },
    {
      "source_id": "law_places_notice",
      "url": "https://leginfo.legislature.ca.gov/faces/codes_displaySection.xhtml?lawCode=GOV&sectionNum=835.2.",
      "read_status": "full_text_read"
    },
    {
      "source_id": "law_claim_presentation",
      "url": "https://leginfo.legislature.ca.gov/faces/codes_displaySection.xhtml?lawCode=GOV&sectionNum=911.2.",
      "read_status": "full_text_read"
    },
    {
      "source_id": "law_1714",
      "url": "https://leginfo.legislature.ca.gov/faces/codes_displaySection.xhtml?lawCode=CIV&sectionNum=1714.",
      "read_status": "full_text_read"
    },
    {
      "source_id": "warehouse_sf_hazards",
      "url": "https://data.sf.gov/resource/vw6y-z8j6.json",
      "read_status": "parsed_data"
    },
    {
      "source_id": "la_claims_feed",
      "url": "https://api.sheety.co/2996d79e2117ff0d746768a9b29ec03c/liabilityPayoutsFy2020ToFy2025March/sheet1",
      "read_status": "complete_dashboard_feed"
    }
  ]
}